About – Luxury Chauffeur Service

A Heritage of Excellence

The iCHAUFFEUR Story

Made in London

2005

In 2005, in the heart of London, iChauffeur was born from the vision of the late Andrew Senior and his son, Will. This father-and-son team set out with just two immaculate cars and a determination to offer a new standard of chauffeuring. Andrew’s eldest son, Richard, soon joined the venture, turning a small family operation into a growing enterprise. Throughout this journey, the company’s London roots and the timeless British tradition of bespoke service have guided our way, infusing every journey with heritage, sophistication, and personal pride.

Sir Elton John

How we started

Even before iChauffeur officially launched, our story was shaped by an extraordinary opportunity. From 2002 through 2004, we had the distinct honour of chauffeuring the esteemed entourage of Sir Elton John – one of Britain’s most iconic musical legends. For two glittering years, we operated at the highest level of luxury and discretion, ensuring that every detail of every journey met the lofty expectations of life alongside a superstar. Whether it was navigating the flurry of activity at Sir Elton’s famed White Tie and Tiara Ball or coordinating last-minute itinerary changes with calm precision, each experience was a masterclass in delivering seamless, impeccable service.

Our First Vehicles (2005-2007)

The fleet grows…

As iChauffeur’s reputation blossomed, so did our fleet of motor cars. Our journey began with two stately Mercedes-Benz S-Class saloons gliding through London’s streets in 2005. By 2006, our garage welcomed the Bentley Continental Flying Spur – at the time, the fastest production car in the world – adding a dash of high-performance pedigree to our offerings. Then in 2007, we demonstrated our innovative spirit by introducing our very first hybrid vehicle, and in the same breath we raised the bar on prestige by welcoming the legendary Rolls-Royce Phantom into our collection. Each new addition was far more than just a car; it was a statement of intent, chosen to embody the ideals of comfort, style, and excellence that we hold dear. Over the years, our carefully curated fleet has continued to expand alongside our ambitions.

Sustainability

Luxury with a Conscience

Innovation at iChauffeur has always gone hand-in-hand with responsibility. In 2007, long before “green travel” became a buzzword, we introduced our first hybrid vehicle – a Lexus GS450h – into service. That same year, our team proudly participated in the 2007 Eco Rally, demonstrating that motoring excellence can embrace environmental consciousness. We also began offsetting the carbon footprint of every journey, reflecting a commitment to sustainability woven into the very fabric of our company. Each innovation – from low-emission vehicles to eco-friendly operational practices – is adopted with care, ensuring that our tradition of luxury service continues in harmony with the well-being of our planet.

Luxury heritage tours

Living and working in a country steeped in history, it was only natural for us to extend our services into Luxury Heritage Tours. What began as a bespoke request for a few discerning clients has blossomed into one of our most cherished offerings. Today, our seasoned chauffeurs are also storytellers and guides, whisking guests in sumptuous comfort through the storied streets of London, out to the ancient mystique of Stonehenge, across the charming villages of the Cotswolds, and further afield to the length and breadth of Great Britain. Each journey is a curated experience, blending sightseeing with storytelling, as passengers relax in the plush sanctuary of our vehicles and soak in the rich tapestry of British history and culture unfolding outside their windows.

Multiple car events

Pageantry & Precision

Some occasions call for more than a single splendid car – they demand an impeccably coordinated fleet. Over the years, iChauffeur has become a specialist in orchestrating multiple-car events with flawless precision. We treat each multi-vehicle engagement as a finely tuned performance, where timing, communication, and elegance must dance together seamlessly. One particularly proud moment saw us assemble a fleet of 21 Rolls-Royce Phantoms gliding in unison through the streets of London, a breathtaking convoy that turned heads across the city and showcased the very pinnacle of British automotive pageantry. Whether it’s a royal procession, a VIP motorcade for diplomats, or a convoy for a grand society wedding, our team approaches every event with meticulous planning and dedication.

The best chauffeur company

5 X Award Winning

At iChauffeur, years of dedication to excellence have not gone unnoticed at the Professional Driver Magazine’s prestigious QSi accolades. Celebrating Quality, Service, and Innovation in the chauffeur industry. Being recognised as the best in the business validated the core values that Andrew Senior and his sons built our company upon.

This first award marked the beginning of a proud journey. In the years that followed, we were humbled to receive four more QSi Awards:

A second Gold Award
Two Silver Awards
One Bronze Award

Together, these five distinguished awards stand as a shining testament to our team’s unwavering commitment to excellence and to setting the highest standards in our profession.

As we reflect on over two decades of service, we are grateful for how far our journey has taken us, and excited for the road that lies ahead.

For your peace of mind

License and Accreditions

We are a licensed Transport for London Public Carriage Office Private Hire
operator. PCO Licence No: 4080

We are proud members of the Licensed Private Hire Car Association (LPHCA).

Luxury chauffeur driven cars

For you, your company, and your loved ones

Unparalleled levels of service for a surprisingly affordable price. The finest
selection of vehicles – coupled with the best chauffeurs in the business – make
iChauffeur your ultimate, luxury travel solution. Every chauffeur undergoes a
rigorous interview process to ensure that they are professional, immaculate, and
deliver above Client expectations.

The experienced and dedicated head office team ‘go the extra mile’ to deliver a
very personal and professional service.

We offer Close Protection, Event Co-ordination and Management as well as
chauffeur services in most European cities. Call or contact us today to find out
how iChauffeur can make your travel arrangements run smoothly.

A Heritage of Excellence

For your peace of mind

Luxury chauffeur driven cars

Our Cars

Services

Our Company

Join The Club

Download Our App